ABOUT USExecutive Officers

Soong Wee ChooChief Financial Officer

Soong Wee Choo joined the Group in May 2017 and oversees the financial functions of the Group. Prior to joining the Group, she was the chief financial officer of Chosen Holdings Limited, a company previously listed on the Main Board of the SGX-ST, from 1998 to 2016, where she was appointed as an executive director in 2008. From 1996 to 1998, she was the group finance manager of TIBS Holdings Ltd, and worked with KPMG LLP from 1989 to 1995, where she left as an audit manager. Ms Soong graduated from the National University of Singapore with a Bachelor of Accountancy degree in 1989. She is also a Fellow Chartered Accountant of the Institute of Singapore Chartered Accountants and a member of its Continuing Professional Education Committee. She is also a member of the Singapore Institute of Directors.


Samuel ChenDirector (Beer Business)

Samuel Chen leads the management and development of the Group’s Beer Business. Prior to the Group’s acquisition of Danish Breweries, he was a sales director of Danish Breweries before being promoted to an executive director in 2016. In June 2017, Mr Chen, together with us, acquired the entire share capital of Danish Breweries from its founders. Mr Chen was engaged by Carlsberg Singapore Pte Ltd from 2006 to 2014, rising to the position of senior executive before leaving to join Danish Breweries as a sales director in 2015. He obtained his Bachelor of Arts (Communication and Media Management) from the University of South Australia in 2014.